Design meets sustainability
Posted: June 6th, 2011 | Author: Giovanni Traverso | Filed under: LIGHT CULTURE AND SOCIAL AWARENESS | No Comments »
Strolling around the Milan Salone I run into a delicate fluttering of light. Trough a clever use of LEDs, these lamps provide a sustainable use of energy but also drive to a individual light modulation. Telling stories of Japanese fireflies that can no longer see each other because of artificial lighting of our nights, this young designer decided to put her creativity to the conception of a low lamp which follows the “right lamp for right task” philosophy, encouraging a responsible use of light.
“As a child, I loved the magic of the night in the countryside. A firefly emitted a delicate glow, creating a spiral of light and fadinglines across the darkening sky. Over time, our street corners became harshly bright. The canvas of darkness that allowed the firefly to paint with light is no longer.Male and female fireflies can no longer see each others’ glow.Their eternal attraction extinguished. Our ambivalent yet wasteful habits of daily life consume massiveamounts of energy and destroy not only small insects… but nature itself. The lesson is clear, a new consciousness towards energy must inspire amore personal and responsible approach to design. Too much light… endangers our life. The firefly returns as inspiration. Introducing a personalized light in whichyou can choose its size and brightness according to your need. Our nightscan be beautiful again while being responsible for the energy we share.”



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